On the day new singles from Lady Gaga and Katy Perry came out, not many people would be paying much attention to 63 years old former ABBA member Agnetha Fältskog’s new music video. Yesterday night it was announced that Agnetha’s new video would come out today, August 12, and it would feature Agnetha as well as the ten winners of a video contest in which fans from all over the world submitted videos of themselves dancing to her new single. I had been looking forward to it for a long time, and earlier today Agnetha’s official Facebook page released the video to her latest single, “Dance Your Pain Away”, from her 2013 album A.
The video does feature the winners of the contest, but Agnetha herself only appears for a couple seconds in images from Stockholm’s Pride Festival. No one bothered to make an exclusive new video, they just took some conveniently pre-made images and pasted them in an amateur-looking montage. Needless to say, the video disappointed fans everywhere. In a matter of hours, a wave of negativity came flooding on her Facebook, Twitter, and YouTube pages. It seems like what is making the fans so upset is that the single failed in the charts, therefore everyone was hoping for a pickup in the sales after the video release. Agnetha, and Universal, not working hard to promote this single shows disrespect for the fans and for the album as a whole. “Dance Your Pain Away” is definitely the most commercial song of the album, but it is catchy enough to help with the sales, but a mistake like this video was such an epic fail that it can really hurt the album and the artist.
Don’t get me wrong, I love Agnetha, her new album, and even this single, but I am truly disappointed with this video. I understand Agnetha had very little to do with this, but she is the artist and does have a say in the matter and could have done something to make it a successful single. Truth is, she didn’t.
Watch the "Dance Your Pain Away" video
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